Narrowcast not broadcast

Really interesting article on a move by young people away from broadcast social media. I have been seeing this, Teenagers having Facebook but no longer posting regularly. Well worth a read

“Today, however, the newest data increasingly support the idea that young people are actually transitioning out of using what we might term broadcast social media – like Facebook and Twitter – and switching instead to using narrowcast tools – like Messenger or Snapchat. Instead of posting generic and sanitized updates for all to see, they are sharing their transient goofy selfies and blow-by-blow descriptions of class with only their closest friends”

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