The Church’s Kodak Moment

Great blog post contrasting Kodak and the Church, well worth a read. I especially liked this paragraph:
“A misunderstanding of mission. Kodak’s leaders thought they were in the film business-instead of the imaging business. Their clutching of the traditional methodology clouded their ability to think about the real objective and outcome of their work. The same is happening in churches that confuse their methodologies and legacies with the real mission. Many church leaders believe they’re in the traditional preaching business, the teaching business, the Sunday morning formula business. Clinging to the ways these things have been done diverts the focus from the real mission of helping people today develop an authentic and growing relationship with the real Jesus”
Full piece by Tom Schultz here

One Reply to “The Church’s Kodak Moment”

  1. I think some might object to the idea of the church learning from secular organisations. For the usual reasons. However, that paragraph you highlighted is spot on. The church is not a film-making business we SHOULD be in the imaging business. How often has the church made this mistake over the centuries?
    “…the real mission of helping people today develop an authentic and growing relationship with the real Jesus”
    wow.

Leave a Reply