Marriott hotels and culture change

This article about Marriott Hotels being aware that Millenials are an entirely different different type of customer, and one that they don’t necessarily attract is fascinating. I love both the awareness … and the experimental response. Have a read
“millennials need to be convinced of the value of a product or an organization through storytelling. Millennials value companies that have a powerful vision and a distinct point of view on the world. They also appreciate it when companies have strong connections to the local community–and they are more impressed by raw entrepreneurial talent than in the mighty displays of wealth and power by big corporations”
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Additional: Millenials and New Monasticism, rule of life etc

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