Our Business

I often dig into Marketing material because they have the most money for youth research and cultural analysis. This presentation on Marketing by Graham Brown is both fascinating and useful. One of the statements he makes is:
“Red Bull will become the Gold Standard of Youth Marketing because it understands its business is “energy” not “energy drinks”
It made me wonder:
Does our organisation know its business is “life” and not religious education?
The presentation also flagged up these two key questions:
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