He’s that good

Tiger Woods PGA Tour 08, a computer game recently released by EA Sports contained a slight glitch, Tiger Woods was able to take a shot while standing on the surface of the lake. “Levinator 25” a Youtube User uploaded a video of the glitch that has been viewed 600,000 Times!
Rather than the usual corporate response of rushing out an apology, EA filmed and released the following video, rebuffing the idea of a glitch, and framing it as a response to Levinator 25, genius!

Irreverend, funny, brilliant? Probably, a yes to all.
Very effective viral advertising? Without doubt