An attempt to woo Teens

With an average age of 57, and the stark fact that fewer than one in eight of its constituents are under 35, the organisation is in trouble! Furthermore, it is removed from youth culture, and in terms of it’s music, not where the majority of young people are.
It is however making a real attempt to woo teenagers and re-connect with the youth of this country!
Thought you’d be interested! (BTW though, I’m not talking about the church!)
Story here