Chuckling at the above headline from an article in the Daily Mail.
The cause of such outrage is that the 'Littlewoods' TV advert runs dangerously close to suggesting that it is in fact mum and not Santa Claus who buys, wraps and delivers the presents at Christmas.
Ergo: Christmas does have an important sacred centre but it is in fact the commercialized Father Christmas figure that is the numinous heart of this celebration.
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