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October 10, 2007

Paddington in a post marmalade paradigm

(made me laugh)

Posted by ian at October 10, 2007 09:43 AM

Comments

There's something just not right about this...

Posted by: Pete Lev at October 10, 2007 11:00 AM

Pete,

I agree! Giving a seagull Marmite is just cruel :-)

Posted by: Youthblog at October 10, 2007 11:03 AM

Was wondering when someone would YouTube this clip properly - had to use a embedded quicktime when I commented on it before.

I think it's a hoot. What is crazy is quite what a furore it seems to have caused in some circles with Michael Bond writing to the Times and appearing on Today to reassure people that Paddington still eats marmalade!

Posted by: Richard at October 10, 2007 12:24 PM

it's funny but i don't quite get it as advertising. it's almost like the dove freaks out because it tastes bad. i haven't had the stuff so i don't know if it's supposed to be spicy or just a different taste. could you explain a brother out in the states and explain. thanks.

Posted by: robert at October 10, 2007 02:45 PM

Robert,

My apologies, I shall explain. Marmite is a yeast based spread for toast/sandwiches and the like. It has a very particular taste that some people seem to love and some people seem to hate (interestingly all the Americans at my Bible School in England seemed to hate it). A few years ago the marketing people realised that it was a love it or hate it product and started advertising it accordingly. The TV adds normally juxtaposing someone who adored it to someone who could not stomach it. See http://www.marmite.com/
The funny thing about this ad' is it is EXACTLY in the stylee of Paddingtom when we were kids.

Posted by: Youthblog at October 10, 2007 04:18 PM

NOOOOOOOOOOOOOO! If I were Paddington I'd SUE!

Posted by: Sarah B at October 10, 2007 05:52 PM

Paddington doesn't need to sue as he got a nice big cheque for appearing in the advert!

Posted by: Richard at October 11, 2007 01:49 PM

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