Store Wars and the Preach

I don't know if you looked at the "Store Wars" video from yesterday but it is well worth a look. I reckon I may well use it in Preaching and Communication training. The thing that fascinated me is how well it communicates the message about organic produce, great use of story and humour BUT the preachy application at the end really grates. Definitely a good piece to reflect on in terms of how story communicates but 'tidying it all up' at the end wrecks it.